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How I’m Using 3 Insanely POWERFUL Tools to Automate My Entire Content Marketing Strategy in 2024

Welcome to PART 2 of ‘My 6 Online Business Income Streams Explained,’ where I’m taking you behind the scenes of my entire content marketing strategy to get me closer towards my HUGE goal of building a $1M Solo Online Business in 2024.

As I explained in Building a $1,000,000 Online Solopreneur Business in 2024 with ChatGPT, part of my plan to achieve this goal is creating 6 separate but connected online income streams.

Those income streams include:

  1. A Digital Consulting Agency
  2. A Free Business Builder Collaboration Program for Digital Creators
  3. Social Media Content, Broken Down Into:
    1. Ad Revenue
    2. Affiliate Commissions
  4. The Building and Selling of Online Courses
  5. The Creation and Sale of eBooks

In my previous article, I went behind the scenes of building my two digital consulting agencies, so if you want to see how I’m putting those together, then definitely check that article out.

In this article, I’m going to show you the exact process I’m following to automate the planning, outlining, and creation of my entire content marketing strategy, to include all of the content for my social media platforms, online courses, and eBooks.

So, let’s jump into it!

The Power & Importance of Having a Content Marketing Strategy

Before we can get into the how, there’s a very important piece of information to know:

The why.

Why am I focusing so heavily on a content marketing strategy, and why is content so important?

You could probably ask 1,000 different entrepreneurs this question, and probably get 1,000 different answers.

But my thought process is this:

A strategic and well-executed content marketing strategy kills 3 birds with one stone.

1. Audience and Authority Building:

An image that represents the concept of 'Audience and Authority Building' in the context of a content strategy. It helps visualize the idea of gathering an audience and establishing expertise.

Building an audience and establishing authority are at the heart of a good content strategy. By consistently delivering valuable and relevant content, I’ve seen firsthand how it helps build a loyal following.

It’s not just about getting likes or shares though; it’s about becoming a trusted voice and authority in your niche.

When people see your content and find it useful, they start seeing you as an expert. This trust is crucial, not just for brand recognition, but for social proof that you can do what you say you can for potential clients and customers.

Creating a community of engaged followers who are interested in what you have to say and offer doesn’t hurt either.

2. Traffic and Lead Generation:

There are 4 key components you need in order to run a successful online passive income business:

  1. A Product or Service (Something to Sell)
  2. A Lead Magnet or Incentive (Value to Give)
  3. A Traffic Source (People to Buy)
  4. A Sales Funnel (System to Automate)

And while all 4 components are equally important, there is only one that requires far more work than the rest, because it’s the only one that must be worked on consistently – and that is your traffic source.

An image that conceptualizes 'Traffic and Lead Generation' through content creation, depicting content as beacons drawing potential customers towards a gateway leading to various business components.

If the system is a clock, then your traffic source is the battery that keeps all the cogs spinning.

Without traffic (ie, people to actually buy your product or service), every other component is useless.

This is where content comes into play.

Each piece of content is like a beacon, drawing potential customers to your site or social media profiles, which in turn act as the gateway to your product, service, lead magnet, and ultimately sales funnel.

But it’s about more than just numbers; it’s about attracting the right people – those who are genuinely interested in the products or services you have to offer.

By targeting your content to address specific needs or questions your audience has, you’re not just getting visitors; you’re attracting potential leads.

These leads, nurtured correctly, can turn into paying customers, making your content an invaluable tool for driving business growth.

3. Additional Revenue Stream Creation:

Last, but certainly not least, a well-planned and value-focused content strategy opens the door to additional revenue streams.

An image that visualizes 'Additional Revenue Stream Creation' through a strategic content approach, depicting the unlocking of various monetization opportunities.

It’s not about selling products or services directly; rather it’s about leveraging the content itself.

Whether it’s through sponsored posts, affiliate marketing, platform ad revenue, or even monetizing your blog itself, good content can become a source of revenue in its own right. 

It’s about creating content that’s so valuable that others are willing to pay for it, either directly or through partnerships.

This way, your content isn’t just supporting your business; it’s actively contributing to your overall financial success.

As someone who values time above all else, accomplishing multiple goals simultaneously without having to put in extra work is gold.

The 3 Main Tools Powering & Automating My Entire Content Marketing Strategy

Now that you understand why I’ve made focusing on a high-quality content marketing strategy so important, it’s time to dive into the specific ‘what’ and ‘how.’

There are 3 main online tools I’m using to make my content creation, production, and distribution process as automated and seamless as possible:

  1. ChatGPT: For planning, researching, outlining, creating initial drafts
  2. Trello: For organizing and scheduling
  3. Zapier: For automating my creation flow and distribution process

Let’s dive in, where I’ll explain what each one is individually, and how I’m using it.

Using ChatGPT for Planning, Researching, and Outlining My Content Marketing Strategy

When it comes to my various digital content pieces, there are three different types of content I’m focused on creating:

  1. Social Media Content
  2. Online Courses
  3. eBooks

With that being said, the process I’m following is pretty much the exact same for each.

Here’s my step-by-step process for how I’m using ChatGPT to plan, research, and outline my content:

Step 1: I start by thinking about the main topic I want to create content around, and more specifically, what goal I want to help someone achieve.

Asking ChatGPT to Create a Course Outline

Step 2: Using my topic and goal, I asked ChatGPT to create an outline or syllabus for a course that would help teach someone how to achieve the respective goal.

Asking ChatGPT to Create a Course Syllabus

Step 3: After ChatGPT created an outline, I began detailing each point of the outline with subtopics. This involved asking ChatGPT for research articles, case studies, and other relevant information for each section of the outline to further develop and enrich the content.

Asking ChatGPT to Write a Blog Article Section

Step 4: I copied and pasted all the relevant info I liked into a Google Docs document, then began to refine and edit the gathered material into a cohesive structure. I continued using ChatGPT to assist by asking for improvements, checking for coherence, adding additional information or context, and ensuring that the content flows logically from one point to the next.

Step 5: I then used ChatGPT to write a rough draft article for each section of my course outline, which saved me considerable time in writing. This approach ensures my content is well-researched, thorough, and engaging for my audience.

Step 6: With my first drafts complete, I’m now circling back to the beginning of the course outline and beginning to go through each draft article one by one. This is where I’ll begin to add and remove content based on my own personal experience, knowledge, and preferences to make it uniquely my own.

You can see the entire ChatGPT conversation (Part 1) by clicking here.

You can see the entire ChatGPT conversation (Part 2) by clicking here.

I will follow this same 6-step process over and over again for each main course/content outline, as well as for each subsection with each main outline.

Using Trello to Organize and Schedule My Online Content Marketing Strategy

Once I had my content marketing strategy planned and outlined, knowing exactly what content I want to make over the next few months, the next thing I began focusing on was creating a schedule for that content.

In order for me to not get overwhelmed, disorganized, or inundated with tasks, I have to visually plan everything out. I work best when I can see how individual content pieces flow and work together chronologically from a zoomed out, big picture perspective.

This is where Trello comes in.

Screenshot of Trello Homepage

Trello has become an integral part of my organization and productivity flow.

If you’re unfamiliar with it, let me give you the lowdown. It’s this super handy web-based tool for managing just about every aspect of your projects.

It’s essentially a big digital board you can stick all your tasks on (kind of like those sticky notes on your wall, but way cooler).

Within each board, you can set up different columns (called ‘lists’) for each stage of your projects, and then make little ‘cards’ (sticky notes) within each column for each of your tasks.

What makes it so helpful is you can shuffle the cards around, add deadlines, throw in links or files, and even automate processes based on actions, checklists, etc.

It’s like having your entire project in one place, and it’s ridiculously easy to use.

Honestly, Trello has been a game-changer for keeping my work organized without feeling overwhelmed.

The best part?

It’s FREE!

Seriously, if you struggle with overwhelm, disorganization, or procrastination, then do yourself a favor and check it out.

You can thank me later.

My Trello Content Creation Workflow Explained

Within Trello, you have what are called ‘Boards,’ which can be used for different things based on your personal flow and process for staying organized.

For example, I have one board called ‘Task Manager’ which is literally just where I keep all my various and ever-changing daily, weekly, and monthly tasks.

Then I have another board called ‘Content Calendar’ which is designed specifically for me to plan, schedule, and track all of the different aspects of outlining, creating, scheduling, and distributing my various online content pieces.

Zyler Kade Trello Boards

To give you one example, I will break down my ‘Content Calendar’ board to show you exactly how I have it setup, as well as how I use it to keep my content marketing strategy organized and in flow.

First, I have 9 different ‘lists’ in my Content Calendar board, where each list represents a certain stage in my content marketing strategy. Those list are:

  1. BIG Content (Micro Course) Outlines
  2. Genius Idea Bank
  3. Researching & Outlining
  4. In Production
  5. Repurposing
  6. Ready to Publish
  7. Pulling Micro Content
  8. Promoting & Sharing
  9. Done

Step 1: I started by populating the ‘BIG Content (Micro Course) Outlines’ list with the content topics and outlines from ChatGPT, creating a card for each (what I refer to as “Playlists”). Some of these playlists (ie, mini-courses or goal outlines) include:

  • Playlist 1: Trello for Beginners Series
  • Playlist 2: WordPress for Beginners Series
  • Playlist 3: ChatGPT for Beginners Series
Zyler Kade Big Content Trello List

Step 2: Within each of my various playlists, I create a checklist that represents each video I want to make within that playlist. For example, in my ‘Trello for Beginners’ series playlist, I have a checklist containing two videos:

  1. Video 1: How I Destroyed My Procrastination Using This INSANE (Free) Productivity Tool (Setting Up Trello for Beginners)
  2. Video 2: Setting Up Trello Automations for Ultimate Productivity 
Zyler Kade Trello Card

Step 3: Now, it’s time to create an individual card for each of those videos (You don’t have to do this, this is just my personal preference – there is no right or wrong way to set up your boards and lists). This is where I began to add new cards under my ‘Genius Idea Bank’ – one card for each video.

Zyler Kade Genius Idea Bank Trello

Step 4: I use Trello’s calendar power-up feature to plan my content release schedule by assigning due dates to each content piece. This not only makes sure my content is evenly spaced out and timely, but also helps me keep track of what content piece I need to be focused on and prioritize at any given time.

Zyler Kade Trello Content Calendar

Step 5: Now that I have a bunch of cards in my ‘Genius Idea Bank’ list, where each card represents one piece of content (ie, a blog post and associated YouTube video), and each one has a scheduled release date, it’s time to start my flow.

As I work on a piece of content, I move its card across the lists.

It starts in ‘Genius Idea Bank,’ then gets moved to ‘Researching & Outlining’ as I begin to, you guessed it, research and outline the initial concept.

This is where the magic and power of automation starts to happen!

When I move a card from my ‘Genius Idea Bank’ list to my ‘Researching & Outlining’ list, I have it setup so that a few things happen automatically in the background:

  1. A new checklist is automatically created inside the card, which includes all the predefined tasks I need to complete at that stage.

  2. A command prompt is automatically sent to ChatGPT, which instructs ChatGPT to generate an outline for the content piece based on the title of the card.

  3. The results from ChatGPT are automatically copied and pasted into the description of the card for easy reference.

This all happens within a few seconds of each other, all from me moving the card!

Lastly, when all checklist items have been marked as complete by me, the card is then automatically moved from the ‘Researching & Outlining’ list to the ‘In Production’ list.

This simultaneously adds another predefined checklist to the card, specifically for the production phase of my content piece.

This automated process happens at every stage of my system, every time I move a card from one list to the next, so that I can produce content as quickly and seamlessly as possible.

Step 6: Once a content piece has been reviewed, finalized, and scheduled for release, it gets moved into the ‘Done’ list, where it’s automatically marked as Complete and then analyzed and scanned by ChatGPT to pull key points and information to be used as short-form content such as tweets, instagram reels, TikToks, etc.

When it comes to increasing productivity and destroying procrastination, Trello is without a doubt one of the greatest tools I’ve added to my arsenal.

Between keeping me organized, combined with its powerful built-in automations, it makes the process of content creation a breeze from start to finish.

And while it is insanely powerful on its own since there is quite a bit of automation built directly into it already, there are still a few things I wouldn’t possibly be able to automate without the help of my third and final tool: Zapier.

Using Zapier to Automate My Content Creation Flow and Distribution Process

Time is our most valuable asset, so when it comes to making large amounts of revenue, one of the most important things we can do is learn to separate our time from our income by breaking away from the ‘Time for Money’ exchange.

Using Zapier for Automating My Content Marketing Strategy

This is the true power of automation.

The more things you can automate, the more time you have to perform higher value tasks.

Zapier allows you to connect various online tools (like Trello, ChatGPT, Google Drive, etc) with other tools and distribution channels (like social media platforms, email marketing software, etc.) to create CAUSE and EFFECT interactions.

It essentially uses “IF, THEN” statements between connected apps, so you can set up specific events to occur based on when a specific action (or ‘trigger’) happens.

For example, one of the ‘zaps’ (their word for automation) I have set up is that any time I get a new subscriber to my digital consulting agency, it automatically creates a new Trello board for that subscriber inside my Trello account, and then sends an email to that subscriber with the relevant information to access the Trello board.

  1. TRIGGER = New Solomain Subscriber
  2. ACTION #1 = Create New Trello Board for Subscriber
  3. ACTION #2 = Send Email to New Subscriber
Screenshot of Solomain New Customer Onboarding Zap as Part of Content Marketing Strategy

It has access to over 6000 different online tools, apps, and platforms that integrate with its service, making the content creation, organization, and production process incredibly fast, easy, organized, and streamlined.

My Zapier Setup for Automated Content Creation

When it comes to using Zapier for my content marketing strategy, I have it connected to my Trello, ChatGPT, and Google Drive.

As briefly explained in my Trello Content Creation Workflow, I then have it set up so that it automatically creates my initial content outlines and drafts simply from me moving a Trello card from the ‘Genius Idea Bank’ list into my ‘Researching and Planning’ list.

Here is a breakdown of my Zap that explains exactly what happens at each stage of my automation process:

Step 1: I set up Zaps (automations) to trigger specific actions based on specific triggers.

For example, the first Zap TRIGGER is “When a Card is Moved from the ‘Genius Idea Bank’ List to the ‘Research & Outlining’ List.”

Then, the zap’s ACTION is “Send Message to ChatGPT that says ‘Write Me an Outline for a Blog Article Titled [card name]’.”

Finally, the zap finishes with a second ACTION, which is “Add ChatGPT’s Response to the Description of the Trello Card [card name]’.”

Once the second action has been completed, the zap automation is done.

  1. TRIGGER = When CARD is MOVED from LIST ‘Genius Idea Bank’ to LIST ‘Researching & Outlining’
  2. ACTION #1 = Send [MESSAGE] to ChatGPT
  3. ACTION #2 = Copy [ChatGPT RESPONSE] and Paste to CARD ‘Description’
Zapier Content Marketing Strategy Using Automation to Create From Trello Card

Step 2: I then followed the same setup process for each stage of my flow within Trello.

So once a card is moved from the ‘Researching & Outlining’ list to the ‘In Production’ list, it activates the next Zap I have setup, which follows a similar path, but instead of creating an outline based off the card title, it creates a rough draft of the article using the outline inside the description section of the Trello card.

Step 3: Lastly, once a content piece has been reviewed and approved for posting, I have another Zap setup which monitors a specific folder on my Google Drive.

When a new document is added or moved into this specific folder, it TRIGGERS the Zap ACTION to automatically upload that document as a Blog Post on my website.

There are automations like these setup throughout every stage of my process across multiple apps, websites, and platforms. This makes it so not only do I not have to spend time manually researching, copying and pasting, writing, and other time-consuming tasks; but also allows me to spend 95% of my time in one single platform, rather than having to jump back and forth between different windows, apps, and screens.

Using Zapier in combination with Trello and ChatGPT has allowed me to 10x my productivity and content creation, while simultaneously keeping me more organized than I’ve ever been in my life!

Combining AI with Automation for Ultimate Productivity

My Content Marketing Strategy of Using AI and Automation through Zapier for Productivity

There you have it, the three insanely powerful tools I’m using to automate my entire content planning, creation, production, and distribution marketing strategy.

I hope you found this helpful, and hope it has opened your eyes to the incredible possibilities that can come from combining the power of automation with your personal and business goals.

These tools have revolutionized the way I handle my content marketing. By leveraging the power of AI, organization, and automation, I’m not only saving time but also enhancing the quality and reach of my content.

This strategy is without a doubt going to play a crucial part in my journey towards building a $1,000,000 solo online business.

Just like having a plan and a strategy is important, so is staying organized and on track!

That’s why in my next article, I’m going to do a deep dive into Trello and show you exactly how I’m using it, how I set mine up, and a step-by-step process on how to begin setting up your own to reach maximum productivity, too!

#EmpowerYourself

-Z

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